:root {
    --ink: #090909;
    --paper: #ffffff;
    --paper-warm: #f5f2ec;
    --paper-soft: #faf8f4;
    --red: #ef0b0b;
    --red-dark: #c90707;
    --line: #d9d5cf;
    --muted: #625f5a;
    --display: 'Anton', Impact, sans-serif;
    --body: 'DM Sans', Arial, sans-serif;
    --scribble: 'Caveat Brush', cursive;
    --shell: 1240px;
    --section-pad: clamp(4.5rem, 8vw, 8rem);
    --radius: 18px;
    --shadow: 0 22px 70px rgba(0, 0, 0, .13);
}

* {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;
    color: var(--ink);
    background: var(--paper);
    font-family: var(--body);
    line-height: 1.55;
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
}

body.menu-open {
    overflow: hidden;
}

img,
svg {
    display: block;
    max-width: 100%;
}

a {
    color: inherit;
    text-decoration: none;
}

button,
a {
    -webkit-tap-highlight-color: transparent;
}

button,
input,
textarea,
select {
    font: inherit;
}

h1,
h2,
h3,
p {
    margin-top: 0;
}

h1,
h2,
h3 {
    text-wrap: balance;
}

p {
    text-wrap: pretty;
}

.shell {
    width: min(calc(100% - 2.5rem), var(--shell));
    margin-inline: auto;
}

.section {
    padding-block: var(--section-pad);
}

.center {
    text-align: center;
}

.sr-only {
    position: absolute;
    width: 1px;
    height: 1px;
    padding: 0;
    margin: -1px;
    overflow: hidden;
    clip: rect(0, 0, 0, 0);
    white-space: nowrap;
    border: 0;
}

.skip-link {
    position: fixed;
    left: 1rem;
    top: 1rem;
    z-index: 9999;
    transform: translateY(-150%);
    background: var(--ink);
    color: #fff;
    padding: .75rem 1rem;
    border-radius: 6px;
}

.skip-link:focus {
    transform: translateY(0);
}

.button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: .65rem;
    min-height: 48px;
    padding: .85rem 1.25rem;
    border: 2px solid transparent;
    border-radius: 7px;
    font-size: .82rem;
    font-weight: 800;
    letter-spacing: .025em;
    line-height: 1;
    transition: transform .18s ease, background-color .18s ease, color .18s ease, border-color .18s ease, box-shadow .18s ease;
}

.button:hover {
    transform: translateY(-2px);
}

.button:focus-visible,
.main-nav a:focus-visible,
.brand-mark:focus-visible,
.brand-slot:focus-visible {
    outline: 3px solid #111;
    outline-offset: 4px;
}

.button-primary {
    color: #fff;
    background: var(--red);
    box-shadow: 0 10px 28px rgba(239, 11, 11, .22);
}

.button-primary:hover {
    background: var(--red-dark);
    box-shadow: 0 14px 34px rgba(239, 11, 11, .3);
}

.button-secondary {
    color: var(--ink);
    background: #fff;
    border-color: #8f8b85;
}

.button-secondary:hover {
    border-color: var(--ink);
}

.button-light {
    color: var(--ink);
    background: #fff;
    border-color: #fff;
}

.eyebrow {
    margin-bottom: 1.2rem;
    font-size: .76rem;
    font-weight: 800;
    letter-spacing: .13em;
}

.scribble {
    margin-bottom: .35rem;
    color: var(--red);
    font-family: var(--scribble);
    font-size: clamp(1.15rem, 2vw, 1.5rem);
    font-weight: 400;
    line-height: 1;
    letter-spacing: .02em;
}

.red-rule {
    width: 54px;
    height: 4px;
    margin: 1.3rem 0 1.55rem;
    background: var(--red);
}

/* Header */
.site-header {
    position: sticky;
    top: 0;
    z-index: 1000;
    background: rgba(255, 255, 255, .96);
    border-bottom: 1px solid transparent;
    backdrop-filter: blur(12px);
    transition: border-color .18s ease, box-shadow .18s ease;
}

.site-header.is-scrolled {
    border-color: rgba(0, 0, 0, .08);
    box-shadow: 0 7px 24px rgba(0, 0, 0, .06);
}

.header-inner {
    display: grid;
    grid-template-columns: 150px 1fr auto;
    align-items: center;
    gap: 2rem;
    min-height: 88px;
}

.brand-mark {
    display: block;
    width: 132px;
}

.brand-mark img {
    width: 100%;
    height: 72px;
    object-fit: contain;
}

.main-nav {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: clamp(1.2rem, 2.7vw, 2.5rem);
}

.main-nav a {
    position: relative;
    font-size: .78rem;
    font-weight: 800;
    letter-spacing: .035em;
}

.main-nav a::after {
    content: '';
    position: absolute;
    left: 0;
    right: 100%;
    bottom: -.45rem;
    height: 3px;
    background: var(--red);
    transition: right .18s ease;
}

.main-nav a:hover::after {
    right: 0;
}

.header-cta {
    min-width: 122px;
}

.nav-toggle {
    display: none;
    width: 46px;
    height: 42px;
    padding: 9px;
    border: 0;
    background: transparent;
}

.nav-toggle > span:not(.sr-only) {
    display: block;
    width: 100%;
    height: 3px;
    margin: 5px 0;
    background: var(--ink);
    transition: transform .18s ease, opacity .18s ease;
}

.nav-toggle[aria-expanded="true"] > span:nth-child(1) {
    transform: translateY(8px) rotate(45deg);
}

.nav-toggle[aria-expanded="true"] > span:nth-child(2) {
    opacity: 0;
}

.nav-toggle[aria-expanded="true"] > span:nth-child(3) {
    transform: translateY(-8px) rotate(-45deg);
}

/* Hero */
.hero {
    position: relative;
    overflow: hidden;
    padding: clamp(4rem, 7vw, 7rem) 0 clamp(4.5rem, 7vw, 7.2rem);
    background:
        radial-gradient(circle at 86% 17%, rgba(239, 11, 11, .07), transparent 22%),
        linear-gradient(#fff, #fff);
}

.hero::before {
    content: '';
    position: absolute;
    left: -8vw;
    bottom: -14vw;
    width: 34vw;
    aspect-ratio: 1;
    border: 4.4vw solid rgba(239, 11, 11, .035);
    border-radius: 50%;
}

.hero-grid {
    position: relative;
    z-index: 1;
    display: grid;
    grid-template-columns: minmax(0, .9fr) minmax(480px, 1.1fr);
    gap: clamp(2rem, 5vw, 5rem);
    align-items: center;
}

.hero-copy {
    max-width: 650px;
}

.hero h1 {
    margin-bottom: .75rem;
    font-family: var(--display);
    font-size: clamp(5.2rem, 9.5vw, 9.2rem);
    font-weight: 400;
    line-height: .9;
    letter-spacing: 0;
    text-wrap: nowrap;
    white-space: nowrap;
}

.hero-kicker,
.hero-subhead {
    font-family: var(--display);
    font-weight: 400;
    line-height: .95;
}

.hero-kicker {
    margin-bottom: .25rem;
    color: var(--red);
    font-size: clamp(2rem, 4vw, 3.5rem);
}

.hero-subhead {
    margin-bottom: 1.7rem;
    font-size: clamp(1.7rem, 3.2vw, 2.7rem);
}

.hero-body {
    max-width: 560px;
    margin-bottom: 1.75rem;
    color: #403d39;
    font-size: 1.05rem;
}

.hero-actions {
    display: flex;
    flex-wrap: wrap;
    gap: .85rem;
}

.hero-art {
    position: relative;
    min-height: 530px;
}

.hero-art-halo {
    position: absolute;
    inset: 6% 8% 2% 4%;
    border-radius: 48% 52% 49% 51%;
    background: #f3f0eb;
    transform: rotate(-4deg);
}

.hero-art::after {
    content: '';
    position: absolute;
    inset: 28% -8% -8% 30%;
    border-radius: 50%;
    border: 54px solid rgba(239, 11, 11, .1);
    transform: rotate(-20deg);
}

.swag-item,
.swag-glasses,
.swag-pen,
.hero-note {
    position: absolute;
    z-index: 2;
    filter: drop-shadow(0 18px 24px rgba(0, 0, 0, .14));
}

.swag-bottle {
    left: 18%;
    top: 13%;
    width: 105px;
    height: 295px;
    border-radius: 28px 28px 22px 22px;
    background: #151515;
    transform: rotate(-9deg);
}

.swag-bottle::before {
    content: '';
    position: absolute;
    left: 18px;
    right: 18px;
    top: -25px;
    height: 38px;
    border-radius: 10px 10px 4px 4px;
    background: #121212;
}

.bottle-lid {
    position: absolute;
    left: 42px;
    top: -43px;
    width: 30px;
    height: 30px;
    border: 8px solid #121212;
    border-radius: 50%;
}

.swag-bottle span {
    position: absolute;
    inset: 100px 0 auto;
    color: #fff;
    font-family: var(--display);
    font-size: 1.3rem;
    line-height: .9;
    text-align: center;
}

.swag-notebook {
    left: 43%;
    top: 8%;
    width: 180px;
    height: 250px;
    border-radius: 9px;
    background: #1b1b1b;
    transform: rotate(-8deg);
}

.swag-notebook::before {
    content: '';
    position: absolute;
    left: 18px;
    top: 0;
    bottom: 0;
    width: 3px;
    background: #292929;
}

.swag-notebook span {
    position: absolute;
    left: 37px;
    right: 20px;
    top: 72px;
    color: #4c4c4c;
    font-family: var(--display);
    font-size: 1.7rem;
    line-height: .9;
}

.swag-notebook i {
    position: absolute;
    left: 92px;
    bottom: -24px;
    width: 12px;
    height: 52px;
    background: var(--red);
}

.swag-tote {
    right: 0;
    top: 5%;
    width: 180px;
    height: 330px;
    background: #e8ddca;
    border-radius: 3px 3px 10px 10px;
    transform: rotate(7deg);
}

.swag-tote::after {
    content: '';
    position: absolute;
    left: 48px;
    right: 42px;
    top: 145px;
    height: 77px;
    background: #151515;
    border-radius: 4px;
}

.tote-handles::before,
.tote-handles::after {
    content: '';
    position: absolute;
    top: -68px;
    width: 24px;
    height: 110px;
    border: 11px solid #e8ddca;
    border-bottom: 0;
    border-radius: 35px 35px 0 0;
}

.tote-handles::before { left: 39px; }
.tote-handles::after { right: 39px; }

.swag-tote span {
    position: absolute;
    z-index: 2;
    left: 65px;
    top: 161px;
    color: #fff;
    font-family: var(--display);
    font-size: 1.45rem;
    line-height: .9;
    text-align: center;
}

.swag-glasses {
    left: 5%;
    top: 56%;
    width: 210px;
    color: #101010;
    transform: rotate(5deg);
}

.swag-tag {
    right: 22%;
    bottom: 5%;
    width: 94px;
    height: 118px;
    border-radius: 23px;
    background: #111;
    transform: rotate(7deg);
}

.swag-tag::before {
    content: '';
    position: absolute;
    left: 28px;
    top: -43px;
    width: 32px;
    height: 52px;
    border: 12px solid #111;
    border-radius: 20px;
}

.swag-tag span {
    position: absolute;
    inset: 40px 0 auto;
    color: #fff;
    font-family: var(--display);
    font-size: 1.05rem;
    line-height: .92;
    text-align: center;
}

.swag-pen {
    left: 28%;
    bottom: 8%;
    width: 290px;
    height: 20px;
    border-radius: 20px;
    background: #171717;
    transform: rotate(-8deg);
}

.swag-pen::before {
    content: '';
    position: absolute;
    right: -27px;
    top: 3px;
    border-left: 30px solid #171717;
    border-top: 7px solid transparent;
    border-bottom: 7px solid transparent;
}

.swag-pen::after {
    content: '';
    position: absolute;
    left: 25px;
    top: 5px;
    width: 72px;
    height: 9px;
    border-radius: 10px;
    background: #fff;
}

.hero-note {
    right: 4%;
    bottom: 8%;
    padding: 12px 15px;
    color: #171717;
    background: #fff3aa;
    font-family: var(--scribble);
    font-size: 1.35rem;
    line-height: .88;
    transform: rotate(-5deg);
    box-shadow: 0 12px 25px rgba(0, 0, 0, .12);
}

.hero-note small {
    color: var(--red);
    font-size: .8rem;
}

/* Trust strip */
.trust-strip {
    padding-block: 1.75rem;
    border-top: 1px solid #ece8e1;
    border-bottom: 1px solid #ece8e1;
    background: var(--paper-soft);
}

.trust-inner {
    display: grid;
    grid-template-columns: 210px 1fr;
    gap: 2rem;
    align-items: center;
}

.trust-label {
    display: flex;
    align-items: center;
    gap: .6rem;
    color: var(--red);
    font-family: var(--scribble);
    font-size: 1.35rem;
    line-height: .95;
    transform: rotate(-2deg);
}

.scribble-arrow {
    font-size: 2.3rem;
    transform: rotate(6deg);
}

.brand-grid {
    display: grid;
    grid-template-columns: repeat(6, minmax(0, 1fr));
    gap: clamp(.75rem, 1.5vw, 1.4rem);
    align-items: center;
}

.brand-slot {
    display: grid;
    min-height: 52px;
    place-items: center;
    padding: .45rem;
    border-radius: 8px;
    color: #171717;
    opacity: .9;
}

.brand-slot img {
    width: 100%;
    height: 44px;
    object-fit: contain;
    filter: grayscale(1);
}

.brand-placeholder {
    display: block;
    width: 100%;
    padding: .65rem .25rem;
    border: 1px dashed #aaa49b;
    border-radius: 6px;
    color: #8f8981;
    font-family: var(--display);
    font-size: clamp(.72rem, 1vw, .9rem);
    letter-spacing: .04em;
    text-align: center;
}

/* Problem */
.problem-section {
    color: #fff;
    background: #0d0d0d;
}

.problem-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr);
    min-height: 520px;
}

.problem-art,
.problem-copy {
    display: flex;
    align-items: center;
}

.problem-copy {
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
}

.problem-art {
    padding: 3.5rem 4rem 3.5rem 0;
}

.junk-table {
    position: relative;
    width: 100%;
    min-height: 355px;
    overflow: hidden;
    border-radius: 16px;
    background:
        linear-gradient(155deg, rgba(255,255,255,.07), transparent 35%),
        #25211d;
    box-shadow: inset 0 0 50px rgba(0,0,0,.45), 0 25px 50px rgba(0,0,0,.35);
}

.junk-table::after {
    content: '';
    position: absolute;
    inset: auto 0 0;
    height: 90px;
    background: linear-gradient(transparent, rgba(0,0,0,.3));
}

.mug {
    position: absolute;
    left: 19%;
    top: 18%;
    z-index: 2;
    width: 160px;
    height: 190px;
    border-radius: 7px 7px 22px 22px;
    background: #151515;
    box-shadow: 0 18px 30px rgba(0,0,0,.35);
}

.mug-handle {
    position: absolute;
    right: -52px;
    top: 39px;
    width: 75px;
    height: 92px;
    border: 18px solid #151515;
    border-left: 0;
    border-radius: 0 50px 50px 0;
}

.mug span {
    position: absolute;
    inset: 58px 0 auto;
    color: #d6c49c;
    font-family: var(--display);
    font-size: 1.55rem;
    line-height: .94;
    text-align: center;
}

.junk-pen {
    position: absolute;
    z-index: 1;
    width: 220px;
    height: 14px;
    border-radius: 20px;
    background: #2268b0;
    box-shadow: 0 7px 10px rgba(0,0,0,.35);
}

.junk-pen::after {
    content: '';
    position: absolute;
    right: -17px;
    top: 2px;
    border-left: 19px solid #c9c9c9;
    border-top: 5px solid transparent;
    border-bottom: 5px solid transparent;
}

.p1 { left: 4%; bottom: 17%; transform: rotate(12deg); }
.p2 { left: 44%; bottom: 25%; transform: rotate(-17deg); background: #e04b20; }
.p3 { left: 48%; top: 21%; transform: rotate(75deg); background: #737373; }
.p4 { left: 8%; top: 10%; transform: rotate(89deg); background: #2a79c1; }

.lanyard {
    position: absolute;
    right: 8%;
    bottom: 4%;
    width: 180px;
    height: 130px;
    border: 14px solid #224a87;
    border-radius: 45%;
    transform: rotate(16deg);
}

.sad-sticky {
    position: absolute;
    right: 8%;
    top: 12%;
    padding: 1rem 1.25rem;
    color: #151515;
    background: #f7e87a;
    font-family: var(--scribble);
    font-size: 1.3rem;
    line-height: .9;
    transform: rotate(7deg);
}

.problem-copy {
    padding: 4.5rem 0 4.5rem clamp(2rem, 5vw, 5rem);
}

.problem-copy h2 {
    margin-bottom: 0;
    font-family: var(--display);
    font-size: clamp(3.4rem, 6vw, 5.8rem);
    font-weight: 400;
    line-height: .91;
}

.problem-copy > p:not(.scribble):not(.problem-punch) {
    max-width: 500px;
    margin-bottom: 1.2rem;
    color: #d6d6d6;
    font-size: 1.04rem;
}

.problem-punch {
    margin: .5rem 0 0;
    color: var(--red);
    font-weight: 800;
}

/* Shared headings */
.section-heading {
    max-width: 780px;
    margin: 0 auto 3rem;
}

.section-heading h2,
.ideas-intro h2,
.why-intro h2,
.final-cta h2 {
    margin-bottom: 1rem;
    font-family: var(--display);
    font-weight: 400;
    line-height: .95;
}

.section-heading h2 {
    font-size: clamp(3.2rem, 6vw, 5.5rem);
}

.section-heading > p:last-child {
    margin: .4rem auto 0;
    max-width: 600px;
    color: var(--muted);
}

/* Services */
.services-section {
    background: #fff;
}

.service-grid {
    display: grid;
    grid-template-columns: repeat(5, minmax(0, 1fr));
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.service-card {
    padding: 2rem 1.2rem 2.2rem;
    text-align: center;
}

.service-card + .service-card {
    border-left: 1px solid var(--line);
}

.service-card svg {
    width: 56px;
    height: 56px;
    margin: 0 auto 1rem;
    fill: none;
    stroke: currentColor;
    stroke-width: 2.6;
    stroke-linecap: round;
    stroke-linejoin: round;
}

.service-card h3 {
    margin-bottom: .55rem;
    font-family: var(--display);
    font-size: 1.5rem;
    font-weight: 400;
}

.service-card p {
    margin: 0;
    color: var(--muted);
    font-size: .9rem;
}

.section-cta {
    margin-top: 2rem;
}

/* Ideas */
.ideas-section {
    background: var(--paper-warm);
}

.ideas-layout {
    display: grid;
    grid-template-columns: 310px 1fr;
    gap: clamp(2rem, 5vw, 4.5rem);
    align-items: center;
}

.ideas-intro h2 {
    font-size: clamp(3.1rem, 5vw, 4.8rem);
}

.ideas-intro > p:not(.scribble) {
    margin-bottom: 1.5rem;
    color: var(--muted);
}

.product-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 1rem;
}

.product-card {
    min-width: 0;
    padding: .55rem .55rem 1rem;
    border-radius: 14px;
    background: #fff;
    box-shadow: 0 8px 22px rgba(0,0,0,.045);
}

.product-card h3 {
    margin: .9rem .45rem .25rem;
    font-size: .83rem;
    font-weight: 800;
}

.product-card p {
    margin: 0 .45rem;
    color: var(--muted);
    font-size: .78rem;
    line-height: 1.4;
}

.product-visual {
    position: relative;
    display: grid;
    min-height: 250px;
    overflow: hidden;
    place-items: center;
    border-radius: 10px;
}

.visual-drinkware { background: #c8d0c0; }
.visual-backpack { background: #d7c49d; }
.visual-tech { background: #c8b79b; }
.visual-apparel { background: #e8e0d2; }

.tumbler {
    display: grid;
    width: 78px;
    height: 190px;
    place-items: center;
    border-radius: 14px 14px 18px 18px;
    color: #fff;
    background: #161616;
    box-shadow: 0 18px 30px rgba(0,0,0,.18);
    transform: rotate(7deg);
}

.tumbler::before {
    content: '';
    position: absolute;
    width: 71px;
    height: 10px;
    margin-top: -195px;
    border-radius: 8px;
    background: #222;
}

.tumbler span,
.backpack span,
.tech-pouch span,
.hoodie span {
    font-family: var(--display);
    line-height: .9;
    text-align: center;
}

.backpack {
    position: relative;
    display: grid;
    width: 132px;
    height: 180px;
    place-items: center;
    border-radius: 36px 36px 18px 18px;
    color: #e8e1d0;
    background: #3e4d34;
    box-shadow: 0 18px 30px rgba(0,0,0,.15);
}

.backpack::before {
    content: '';
    position: absolute;
    inset: auto 17px 18px;
    height: 70px;
    border: 3px solid #2a3424;
    border-radius: 8px 8px 20px 20px;
}

.backpack::after {
    content: '';
    position: absolute;
    top: -19px;
    width: 45px;
    height: 30px;
    border: 8px solid #3e4d34;
    border-bottom: 0;
    border-radius: 30px 30px 0 0;
}

.tech-pouch {
    position: absolute;
    left: 18%;
    top: 23%;
    display: grid;
    width: 150px;
    height: 120px;
    place-items: center;
    border-radius: 12px;
    color: #e3d9c8;
    background: #7a4e37;
    box-shadow: 0 15px 28px rgba(0,0,0,.16);
    transform: rotate(-5deg);
}

.tech-pouch::before {
    content: '';
    position: absolute;
    left: 12px;
    right: 12px;
    top: 16px;
    height: 2px;
    background: #a7775f;
}

.charger {
    position: absolute;
    right: 17%;
    bottom: 18%;
    width: 66px;
    aspect-ratio: 1;
    border-radius: 50%;
    background: #181818;
    box-shadow: 0 12px 22px rgba(0,0,0,.2);
}

.charger::after {
    content: '⚡';
    position: absolute;
    inset: 0;
    display: grid;
    place-items: center;
    color: #fff;
    font-size: 1.3rem;
}

.hoodie {
    position: relative;
    display: grid;
    width: 160px;
    height: 160px;
    place-items: center;
    color: #6a6b50;
    background: #e6ddc8;
    clip-path: polygon(24% 5%, 40% 0, 60% 0, 76% 5%, 100% 24%, 86% 47%, 75% 39%, 75% 100%, 25% 100%, 25% 39%, 14% 47%, 0 24%);
    filter: drop-shadow(0 14px 18px rgba(0,0,0,.13));
}

.hoodie span {
    margin-top: 30px;
    font-size: 1.45rem;
}

/* Why */
.why-section {
    color: #fff;
    background: #0b0b0b;
}

.why-grid {
    display: grid;
    grid-template-columns: 1.35fr repeat(4, 1fr);
    gap: clamp(1.5rem, 2.5vw, 2.7rem);
    align-items: start;
}

.why-intro h2 {
    margin-bottom: 0;
    font-size: clamp(3rem, 4.7vw, 4.8rem);
}

.why-card svg {
    width: 48px;
    height: 48px;
    margin-bottom: 1.2rem;
    fill: none;
    stroke: var(--red);
    stroke-width: 2.3;
    stroke-linecap: round;
    stroke-linejoin: round;
}

.why-card h3 {
    margin-bottom: .55rem;
    font-size: .83rem;
    font-weight: 800;
}

.why-card p {
    margin: 0;
    color: #bcbcbc;
    font-size: .82rem;
    line-height: 1.5;
}

/* Process */
.process-section {
    background: #fff;
}

.process-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 0;
}

.process-step {
    position: relative;
    padding: 1rem 2.1rem 1rem 0;
}

.process-step + .process-step {
    padding-left: 2.1rem;
}

.process-step + .process-step::before {
    content: '→';
    position: absolute;
    left: -.65rem;
    top: 1.15rem;
    font-size: 1.55rem;
}

.step-number {
    display: grid;
    width: 31px;
    height: 31px;
    margin-bottom: 1rem;
    place-items: center;
    border-radius: 50%;
    color: #fff;
    background: var(--red);
    font-weight: 800;
}

.process-step h3 {
    margin-bottom: .6rem;
    font-size: .9rem;
    font-weight: 800;
}

.process-step p {
    margin: 0;
    color: var(--muted);
    font-size: .88rem;
}

/* Final CTA */
.final-cta {
    position: relative;
    overflow: hidden;
    color: #fff;
    background: var(--red);
}

.final-cta::before {
    content: '';
    position: absolute;
    left: -2%;
    right: -2%;
    top: -19px;
    height: 35px;
    background: #fff;
    clip-path: polygon(0 44%, 7% 31%, 15% 51%, 22% 28%, 31% 49%, 42% 34%, 53% 54%, 64% 30%, 75% 47%, 85% 34%, 100% 51%, 100% 0, 0 0);
}

.final-cta-grid {
    display: grid;
    grid-template-columns: 190px 1fr 250px;
    gap: clamp(2rem, 5vw, 5rem);
    align-items: center;
    padding-block: 4.2rem 3.7rem;
}

.cta-logo-wrap img {
    width: 180px;
}

.cta-copy > p {
    margin-bottom: .2rem;
    font-family: var(--display);
    font-size: 1.35rem;
    line-height: 1;
}

.final-cta h2 {
    margin-bottom: 0;
    font-size: clamp(3rem, 5.2vw, 5rem);
    color: #080808;
}

.cta-action {
    text-align: center;
}

.cta-action .button {
    width: 100%;
}

.cta-action p {
    margin: 1rem 0 0;
    font-family: var(--scribble);
    font-size: 1.35rem;
    line-height: 1.05;
    transform: rotate(-2deg);
}

/* Footer */
.site-footer {
    color: #fff;
    background: #0b0b0b;
}

.footer-grid {
    display: grid;
    grid-template-columns: 1.5fr repeat(3, 1fr);
    gap: clamp(2rem, 5vw, 5rem);
    padding-block: 4rem 3rem;
}

.footer-logo {
    display: block;
    width: 135px;
    margin-bottom: 1rem;
}

.footer-brand > p {
    max-width: 300px;
    margin-bottom: 0;
    color: #bcbcbc;
    font-size: .88rem;
}

.footer-grid h2 {
    margin-bottom: 1rem;
    font-size: .75rem;
    letter-spacing: .06em;
}

.footer-grid > div:not(.footer-brand) a,
.footer-contact p {
    display: block;
    margin-bottom: .55rem;
    color: #d2d2d2;
    font-size: .82rem;
}

.footer-grid a:hover {
    color: #fff;
}

.footer-bottom {
    display: flex;
    justify-content: space-between;
    gap: 1.5rem;
    padding-block: 1rem 1.5rem;
    border-top: 1px solid #242424;
    color: #8e8e8e;
    font-size: .75rem;
}

.footer-bottom span:last-child {
    color: var(--red);
    font-family: var(--scribble);
    font-size: 1rem;
}

/* Reveal animation */
[data-reveal] {
    opacity: 0;
    transform: translateY(18px);
    transition: opacity .6s ease, transform .6s ease;
}

[data-reveal].is-visible {
    opacity: 1;
    transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after {
        scroll-behavior: auto !important;
        transition-duration: .01ms !important;
        animation-duration: .01ms !important;
        animation-iteration-count: 1 !important;
    }
    [data-reveal] {
        opacity: 1;
        transform: none;
    }
}

/* Tablet */
@media (max-width: 1100px) {
    .header-inner {
        grid-template-columns: 130px 1fr auto;
        gap: 1rem;
    }

    .main-nav {
        gap: 1.3rem;
    }

    .hero-grid {
        grid-template-columns: minmax(0, .95fr) minmax(410px, 1.05fr);
    }

    .hero-art {
        min-height: 480px;
        transform: scale(.9);
        transform-origin: center right;
    }

    .brand-grid {
        grid-template-columns: repeat(3, 1fr);
    }

    .service-grid {
        grid-template-columns: repeat(3, 1fr);
        border: 0;
        gap: 1px;
        background: var(--line);
    }

    .service-card {
        background: #fff;
    }

    .service-card + .service-card {
        border-left: 0;
    }

    .ideas-layout {
        grid-template-columns: 1fr;
    }

    .ideas-intro {
        max-width: 570px;
    }

    .why-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .why-intro {
        grid-column: 1 / -1;
        max-width: 650px;
    }

    .final-cta-grid {
        grid-template-columns: 150px 1fr 220px;
        gap: 2rem;
    }
}

/* Mobile navigation and medium screens */
@media (max-width: 900px) {
    .header-inner {
        grid-template-columns: 120px 1fr auto;
        min-height: 76px;
    }

    .brand-mark {
        width: 112px;
    }

    .brand-mark img {
        height: 62px;
    }

    .nav-toggle {
        display: block;
        grid-column: 3;
        grid-row: 1;
    }

    .header-cta {
        display: none;
    }

    .main-nav {
        position: fixed;
        inset: 76px 0 auto;
        display: grid;
        max-height: 0;
        overflow: hidden;
        gap: 0;
        background: #fff;
        border-top: 1px solid #eee;
        box-shadow: 0 22px 40px rgba(0,0,0,.12);
        opacity: 0;
        pointer-events: none;
        transition: max-height .25s ease, opacity .2s ease;
    }

    .main-nav.is-open {
        max-height: calc(100vh - 76px);
        opacity: 1;
        pointer-events: auto;
    }

    .main-nav a {
        padding: 1.05rem 1.5rem;
        border-bottom: 1px solid #eee;
        font-size: .9rem;
    }

    .main-nav a::after {
        display: none;
    }

    .hero {
        padding-top: 3.5rem;
    }

    .hero-grid {
        grid-template-columns: 1fr;
    }

    .hero-copy {
        max-width: 720px;
    }

    .hero h1 {
        font-size: clamp(4.85rem, 15vw, 7.25rem);
        line-height: .92;
    }

    .hero-art {
        width: min(100%, 650px);
        margin-inline: auto;
        transform: none;
    }

    .trust-inner {
        grid-template-columns: 1fr;
    }

    .trust-label {
        justify-content: center;
    }

    .problem-grid {
        grid-template-columns: 1fr;
    }

    .problem-art {
        padding: 3rem 0 0;
    }

    .problem-copy {
        padding: 3rem 0 4.5rem;
    }

    .product-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .process-grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 2rem;
    }

    .process-step,
    .process-step + .process-step {
        padding: 0;
    }

    .process-step + .process-step::before {
        display: none;
    }

    .final-cta-grid {
        grid-template-columns: 120px 1fr;
    }

    .cta-action {
        grid-column: 1 / -1;
        display: flex;
        align-items: center;
        gap: 2rem;
        text-align: left;
    }

    .cta-action .button {
        width: auto;
    }

    .cta-action p {
        margin: 0;
    }

    .footer-grid {
        grid-template-columns: 1.4fr 1fr 1fr;
    }

    .footer-contact {
        grid-column: 1 / -1;
    }
}

/* Small mobile */
@media (max-width: 640px) {
    .shell {
        width: min(calc(100% - 1.5rem), var(--shell));
    }

    .section {
        padding-block: 4.2rem;
    }

    .hero {
        padding-top: 2.7rem;
        padding-bottom: 3.8rem;
    }

    .eyebrow {
        max-width: 320px;
        font-size: .68rem;
    }

    .hero h1 {
        font-size: clamp(4.15rem, 20vw, 6.2rem);
        line-height: .94;
    }

    .hero-kicker {
        font-size: clamp(2rem, 9vw, 3rem);
    }

    .hero-subhead {
        font-size: clamp(1.7rem, 7.2vw, 2.4rem);
    }

    .hero-body {
        font-size: .98rem;
    }

    .hero-actions {
        display: grid;
        grid-template-columns: 1fr;
    }

    .hero-actions .button {
        width: 100%;
    }

    .hero-art {
        min-height: 390px;
        transform: scale(.82);
        transform-origin: top center;
        margin-bottom: -60px;
    }

    .brand-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .trust-label {
        justify-content: flex-start;
    }

    .junk-table {
        min-height: 300px;
    }

    .mug {
        left: 10%;
        transform: scale(.84);
        transform-origin: top left;
    }

    .sad-sticky {
        right: 4%;
    }

    .problem-copy h2,
    .section-heading h2,
    .ideas-intro h2,
    .why-intro h2,
    .final-cta h2 {
        font-size: clamp(3rem, 13vw, 4.7rem);
    }

    .service-grid {
        grid-template-columns: 1fr;
    }

    .service-card {
        display: grid;
        grid-template-columns: 60px 1fr;
        gap: 0 1rem;
        text-align: left;
    }

    .service-card svg {
        grid-row: 1 / span 2;
        margin: 0;
    }

    .service-card h3 {
        margin-top: .2rem;
    }

    .product-grid {
        grid-template-columns: 1fr;
    }

    .product-visual {
        min-height: 290px;
    }

    .why-grid {
        grid-template-columns: 1fr;
    }

    .why-intro {
        grid-column: auto;
    }

    .why-card {
        display: grid;
        grid-template-columns: 52px 1fr;
        column-gap: 1rem;
    }

    .why-card svg {
        grid-row: 1 / span 2;
        margin: 0;
    }

    .why-card h3 {
        margin-top: .2rem;
    }

    .process-grid {
        grid-template-columns: 1fr;
        gap: 2.2rem;
    }

    .process-step {
        display: grid;
        grid-template-columns: 42px 1fr;
        column-gap: 1rem;
    }

    .step-number {
        grid-row: 1 / span 2;
        margin: 0;
    }

    .process-step h3 {
        margin: .1rem 0 .4rem;
    }

    .final-cta-grid {
        grid-template-columns: 1fr;
        gap: 1.5rem;
        padding-top: 4.7rem;
    }

    .cta-logo-wrap img {
        width: 130px;
    }

    .cta-action {
        grid-column: auto;
        display: block;
    }

    .cta-action .button {
        width: 100%;
    }

    .cta-action p {
        margin-top: 1rem;
        text-align: center;
    }

    .footer-grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 2.5rem 1.5rem;
    }

    .footer-brand,
    .footer-contact {
        grid-column: 1 / -1;
    }

    .footer-bottom {
        flex-direction: column;
    }
}